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Privacy & Terms

Privacy Policy

This privacy policy (the “Privacy Policy”) describes how McKinsey Electronics Limited (Commercial License No. ICC20171497, of Ras Al Khaimah International Corporate Center) and our affiliates and subsidiaries, hereinafter collectively “us”, “we”, or “our”, use the information collected about you when you use our website, and/or our mobile applications ( “Site”) and when you interact with us (collectively, the “Services”).

This privacy Policy informs you of the information we may gather, how we use and when we might disclose such information, as well as how you can manage your personal data to exercise your rights in accordance with the applicable laws.

This privacy policy applies when you access and use the Services. It does not apply to websites and services maintained and/or operated by third parties to which we may link or who may link to us.

Sharing your personal information is voluntary. However, if you do not provide us with all or some of the information requested, we may not be able to provide you with certain products, services, and/or information.

By using our Services, you are explicitly and expressly consenting to our processing of your Personal Data as described in this Privacy Policy.

​  1. Information We Collect Through Our Site and Services 

When you visit our Site or otherwise use our Services, we may obtain various types of information related to you and your use of the Services. This may include information that identifies you such as your name, address, and contact information (“Personal Data”). Information You Voluntarily Give Us About Yourself We may collect different types of information, including Personal Data, that you provide us directly when you use the Services. Such information may include, among others:

  • your first and last name;

  • postal address, email address and telephone number;

  • communications preferences, such as which electronic newsletters or other correspondence you would like to receive from us;

  • your age, gender and interests.

Information Collected Automatically Through your access or use of our Site, we and/or third-party contractors we engage, may collect automatically certain information, including Personal Data. Information collected include, but are not limited to:

  • Web pages, content and advertisements you view and links you have clicked on while navigating within our Site;

  • Information about your interactions with the content of our Site, including video or audio content, such as the type of content accessed;

  • The website you visited before visiting our Site and the website you visited after visiting our Site;

  • Your Internet Protocol (IP) address (a numerical address assigned to your computer by your Internet service provider so that other computers connected to the Internet can communicate with you online) that can sometimes be used to derive your general geographic area;

  • Unique identifiers, including mobile device identification numbers, that can identify the physical location of devices in accordance with applicable law;

  • Information collected through tracking technologies such as cookies and web beacons.

Information We Obtain from Other Sources We may collect information about you, including Personal Data, from third party sources, including through interactive applications from co-branded partners, our advertisers, and from other commercially available sources, which information may include:

  • your first and last name,

  • your email address, postal address, and telephone number;

  • your age and gender;

  • if you access third party services (e.g., Facebook, LinkedIn, Twitter, etc…) through the Site, or if you access the Site via a third party service, the information available about you or collected from you on those third party services;

  • your interests and purchase behavior;

  • your publicly available data;

  • other browsing related data, such as websites visited, and advertisements viewed or clicked on.


​  2. How We Use the Information We Collect 

We and our authorized service providers use information that we or our authorized service providers collect about you, including Personal Data, for our legitimate interests, including but not limited to:

  • personalize your experience in using our Site;

  • allow us to deliver the type of content and advertising that may interest you;

  • allow us to better service you in responding to your customer service requests;

  • to perform a contract with you;

  • process your request for information;

  • register you to receive our newsletters;

  • contact you about our services and products.

  • contact you about our events.

  • analyze the Site and Services usage;

  • fulfil our legal, regulatory and risk management obligations;

  • for any other purposes disclosed to you at the time we collect your information or pursuant to your consent or otherwise as permitted by applicable laws.

​  3. How We May Disclose Information We Collect About You

Information collected through our Services, including your Personal Data, may be transferred to, stored, and processed in any country worldwide where our servers are located, and our databases are operated. By using the Services, you expressly consent to your Personal Data being transferred to our facilities and to the facilities of those third parties outside the United Arab Emirates with whom we share it as described this Privacy Policy.

We may share information collected through our Services, including your Personal Data, with third parties that may or may not be located in United Arab Emirates:

  • Our Affiliates, Subsidiaries, Mother and Sister Companies as necessary or appropriate to operate the Services as well as to enable us to provide you with information about products and services that might interest you.

  • Third Party Service Providers that we engage to provide services or handle transactions on our behalf, such as email distribution, list processing, postal mailing, cloud computing, analytics, digital content performance measurement, payment providers, banking institutions, ad serving and managing contests, promotions or events.

  • Advertisers, Advertising Agencies, and Marketing Related Service Providers and Partners that create, deliver and assess advertising or marketing campaigns, including interest-based ads.

  • Content Measurement Companies to measure the performance of content across the internet, including on the Site.

  • Our Business Partners including, without limitation, joint marketing partners and content sponsors, for various purposes including but not limited to when we partner with a third party to offer products or services on a co-branded, co-sponsored or cross-promotional basis that involves the sharing of information.

  • Other Parties When Required by Law or as Necessary to Protect Our Rights

  • Third Parties in Corporate Related Transactions in cases where we proceed with the consideration, negotiation, or completion of a sale or transfer of all or a portion of our business or assets to a third party, such as in the event of a merger, acquisition or other disposition, or in connection with a bankruptcy reorganization, dissolution, or liquidation.

​  4. Your Opt-out Choices and Access to Your Information

Opt Out and Disabling Cookies and Similar Tracking Technologies

You can opt out from receiving emails or newsletters from us by following the instructions contained in any such email or newsletter or by contacting us directly by e-mail You also have choices about whether cookies and other similar technologies are placed on your computer or mobile device. However, if you disable such cookies and other similar technologies, you may not be able to use all the features provided by the Site. On social network platforms such Facebook, LinkedIn, and Instagram, you can opt-out of the processing at any time by configuring your advertising settings in your account.

Access to Your Personal Data

When you choose to share your Personal Data with us, and within the limits of the applicable laws, you have the right to access your data, review, make corrections, request deletion or request that we stop the processing of your Personal Data by contacting us by e-mail

​  5. Withdrawing Consent 

Where the processing of your Personal Data is based on your consent, you have the right to withdraw your consent in accordance with applicable laws. You can exercise this right by changing your direct marketing and newsletter subscription options and by withdrawing your consent to cookies on your web browser.

​  6. Security 

We are committed to ensuring that your Personal Data is secure. To prevent unauthorized access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect.
Although we endeavor to protect your Personal Data, we cannot guarantee the security of your data transmitted to our Site and any inward transmission of data is carried out at your own risk.

​  7. Retention 

We will retain your Personal Data for as long as necessary to fulfill the purposes indicated in this Privacy Policy or as otherwise permitted or required by applicable laws, including for compliance with our contractual obligations and compliance with our legal and regulatory requirements

​  8. Changes to this Privacy Policy 

We reserve the right to make changes to our practices and this Privacy Policy at any time. If we modify our Privacy Policy, we will post the changes here and indicate at the top of the Privacy Policy the last date on which it was updated. Your continued access of the Site or use of the Services following any such change constitutes your agreement to this Privacy Policy as so modified.

​  9. Contact Us

If you have any questions about this Privacy Policy, please contact us by email at

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